With decades of experience in UX research, Marcos has led impactful work at Microsoft, Google, Amazon, Meta, GetYourGuide, and Choco Communications. He is currently a Staff UX Researcher at Meta Reality Labs Research, where he focuses on complex qualitative research, emerging technology, and long-term user adoption. At Meta, he has also led internal explorations into how UXRs can meaningfully integrate AI into their workflows. He values UX360 as a space that fosters community, connection, and the exchange of ideas across the UXR community, especially at a time when our tools, contexts, and roles are rapidly evolving.

Utkarsh Seth is a Senior Staff UX Research Manager at Google. Utkarsh has over 15 years of industry experience in the field of UX. His primary focus is to enable organizations to shape user experiences that are crafted, useful and usable. Over the last several years he has built and scaled multiple complex UX teams both within and outside the United States. His work revolves around empowering his team to achieve UX excellence by coaching people not only in their craft but also integrating in the product development process and co-own the product life cycle. Outside of his core UX work, Utkarsh is deeply passionate about coaching and mentoring aspiring UXers entering the field. He has been collaborating with Savannah College of Art and Design over the past 8 years to bridge the gap between academia and industry. His work has been published in Worth Magazine, Augusta Chronicle & Fast company. More recently, Utkarsh has been a close advisor on the UX Research program SCAD has launched. Utkarsh continues to ensure that the curriculum is informed by the needs of businesses that hire for the role and that the students are going through coursework that will fulfill those needs.

With a background in human sciences, specifically in anthropology, I’ve spent my career making digital experiences more human. I started as a journalist, then transitioned into market research before finding my way into UX research in 2014 in Mexico—just as the field was taking off there. From consulting to leading projects for Amazon and HBO, and later shaping UX strategy at Scotiabank, I’ve always loved connecting people, tech, and business. Now back in Milan, I lead UX Research at Nestlé, focusing on employee experience and making big, complex projects run smoothly and in a more human way.

Yoel has spent over 13 years navigating the ever-evolving world of UX, taking on roles in product design, UX research, and design leadership. Along the way, he has helped shape user experiences at global companies like Uber, Adidas, Delivery Hero, Tiket.com, and Bukalapak. His career spans three continents—North America, Europe, and Asia—where he has driven product innovation and user-centred strategies at scale. A passionate advocate for design justice and participatory research, Yoel has worked to ensure UX benefits underserved communities, from gig workers at Uber to emerging markets in Southeast Asia and Middle East.

Barbara Koop is Head of Usability at Philips, helping to ensure all solutions can be used with the least amount of friction and the highest possible ease. Being in the company since 2018, Barbara and her team elevated usability from a group of experts to a company responsibility. With an academic background in Cognitive Psychology and AI, and a career in Human-Technology Interaction that spans 25 years, Barbara brings a wealth of knowledge and experience coming from Elsevier, Funda, several Dutch banks, and numerous other companies as well as self-owned startups. Barbara is also an engaging keynote speaker, always eager to inspire and get inspired.

Jeremy Raider-Hoàng is a Senior UX Design Researcher at IKEA, Ingka Digital, where he helps inform thoughtful and impactful design solutions through understanding customers and co-workers. From home transformations to everyday improvements, his work focuses on alleviating challenges to make better living spaces more attainable, no matter where home is. Previously, he worked at IDEO and Just Eat Takeaway, and with clients like the City of Utrecht, the Ellen MacArthur Foundation, and Amsterdam Airport Schiphol.

Léanne Waterton is a Senior UX Researcher at Novo Nordisk, currently working in AI related initiatives aimed at tackling pharmeceutical production challenges. Léanne has a background in biology and social sciences, and has over ten years of experience working with user research in both the public and private sectors. Originally from Canada, Léanne has been living & working in Copenhagen for six years and has also worked in UX consulting, gaming, and on complex SaaS products. Léanne is passionate about making sure that products are developed with the user in mind from the start, ensuring empathy for the user is in place across the entire product lifecycle.